For this exercise I chose number 3 which asked to find an advertisement that uses an appeal to fear. The advertisement that I found is a picture of a cemetery that has rows of crosses to show where people are buried. However there is an area where there are no crosses which has the phrase “no smoking area.” This is a clever ad that suggests that smoking kills. It strikes the fear in people to stop smoking because if you do, you will die. I believe it is a good argument because it is well known that smoking causes all kinds of health issues, which can ultimately lead to death. What I like about this ad is that it is not as obvious as many other anti-tobacco ads. It does not just plainly state that smoking kills. It makes you think about what it is trying to say which I believe makes it more effective.
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