The piece of advertisement that I found on the internet is for axe body spray (pictured above, click for full view). The picture contains a woman who is only wearing red lingerie. She is portrayed to what seems like a primitive woman in the wild in modern sexy lingerie. Next to her in big writing is the phrase "SPRAY MORE GET MORE, THE AXE EFFECT." What the ad is essentially is claiming is that getting women is like hunting. With the help of axe body spray, the more you spray the more women you will get. I personally reject this claim. Women are not hunted. Although most women prefer a guy that smells nice, it a lone wont decide whether or not a woman is attracted to a man. The "spray more get more" claim is false. We can not trust their company on this claim and their is no respectable authority figure that supports this claim. My personal experiences as well as what I have observe with friends who use axe body spray, provide no evidence to support this claim. However, because this ad is directed towards young boys that are full of hormones, the ad somewhat is successful at selling the product. They are at that age where they pray that anything will help them get a girl.
I agree with you that women base what they want in a man on other things beside smell, and the fact that they do not actually “hunt” men. I also agree you with that the product sells because of boys and raging hormones. They do not know any better so if someone or something tells them this is how they are getting a girl they will believe it. One thing that would have made your topic even more interesting is if you would have talked about the sex appeal in the ad period because not only young men going through puberty catch the attention of the ad. Other than that it was a really good topic and you covered it well.
ReplyDeleteI always thought axe commercials were satire of sexual attraction commercials, because I don't anyone would actually think that women would hunt down men if they sprayed on some axe. I thought they were trying to make it absurd to the point that people weren't buying the product because they thought it would make women attracted to them, but because they thought the commercials were funny and the axe happened to smell decently as well. To sum up what I'm saying, I thought it was a kind of a "we're laughing with you" kind of ad instead of some sort of miracle product that had women throwing themselves at you. But I guess there are people who probably believe that using axe will make girls more attracted to you.
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