Emotional Apeal

It is nearly impossible for a person to not let emotions play a role in reasoning. According to Epstein, “an appeal to emotion is an argument is just a premise that says, roughly, you should believe or do something because you feel a certain way” (191). It is widely used in ads by different types of organizations. Many use it to their advantage to get people to make donations. In this type it is called appealing to pity. The ads make you feel sorry for them thus persuading you to their position. What strikes me the most is when people or organizations use the appeal to fear. Government officials often use it to get votes. Instead of campaigning on what they are good at, they usually attack other opposing candidates to strike fear in voters showing them what could happen if that person wins the election. It is also used to strike fear in people to prevent them from doing things like smoking and drunk driving. I believe this is the best way to use the appeal to fear.